Following this trip to Tokyo during the summer of 2007, Alex’s love and passion for Japan simply and understandably skyrocketed. He even made them a promise that he’d bring his band for concerts the following year, in 2008! In the meantime, we started translating everything we were doing into Japanese, and through several trips of Alex’s new friends to Montreal, learned about a rich and unique culture we all had no idea about. It was incredible! I will always remember this afternoon in mid-February 2008, as Alex was running on a treadmill, when I rushed toward his home, got in without knocking, and started to scream “We’re going to Japan with Simple Plan!!!!!!