I Need Your Help to Immortalize Something Very Important! [Excerpt]

This is an excerpt from the Club Missive sent on September 20, 2022

On the last evening before going back to Montreal, at around 7pm in the evening, Alex decided to bring the already astonishing week we just had to another level by commemorating what has been such a succession of moments of awe around his personal Single Cask signature whisky. This is a side of Alex, even after 20 years of friendship, that still catches me off guard as he always finds a way — his way — to bring things to another level, which always makes them unforgettable.

I had the honor and privilege to make the toast:

“May every idea, no matter how crazy or impossible or both we might have – May it not only materialize itself into amazing projects, but may they all outlive us and outshine us for generations to come…! Cheers!”

This very particular moment in time was followed by an hour-long conversation about how exhilarating and full of promises this last stretch of the year already is…!